The Swedish KRAV eco-labelling organisation has launched a campaign in western Sweden to raise awareness among consumers about sustainably produced seafood.
Starting with pickled herring in 2006, the KRAV certification now embraces more than 80 seafood products, including the “Kalles Kaviar”, somewhat of a national icon produced by the Abba food concern, the blue mussel and fillet of cod.
The campaign in western Swedish food stores will include offerings of fried certified cod filets coated with egg and breadcrumbs to customers, and a chance to put relevant questions to KRAV marine life experts.
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